Likes, follows and mentions… oh my! Toto, I don’t think we are in regular-Kansas anymore. Oh, no! Things are all weird and in HD. Isn’t that how it feels sometimes? We get it. The second that you changed into a brand, you were no longer allowed to post dark, out of focus selfies or that time you got drunk on your neighbor’s lawn. (Hey, wasn’t that the same night?)

Businesses have gotten exceptionally good at social media marketing. From reading our favorite blogs to just living and learning with our personal pages, what once seemed like a jigsaw puzzle - now seems like simple logistics.

Ah… #TBT the perfect excuse to post an embarrassing picture of your sister, your dog… your sister AND your dog. We mean, what could be more impressive to a typical, mundane Thursday than that? While we find these hashtags fun to toss around in our personal lives… are they really still holding clout with today’s brand story and helping to maintain a lively audience on our social platforms? Do they really make any difference in our outreach and our profits?