How Marketing on LinkedIn Can Link You In to New Profits

Businesses have gotten exceptionally good at social media marketing. From reading our favorite blogs to just living and learning with our personal pages, what once seemed like a jigsaw puzzle - now seems like simple logistics.

But…

(There’s always one of those, right?)

Everyone is guilty of the cardinal "uh-oh," and it could be one of the contributing factors to why your business and your audience are not growing the way that you would like to see them grow.

That’s the danger of picking sides. What we mean by that is that we all use multiple social media platforms to drive our message, but we all have a favorite space that gets the most attention. Sometimes this is due to manpower but, most commonly, this problem is simply that we already know who will “like” our next post, share our next idea and what will please the audiences that we have already built on our already-well-functioning platform.

You can call it lazy marketing or just knowing what works… but whatever it’s called, here is why holding on to the instant payoff of these platforms, while adding a new one such as LinkedIn, can change your company’s bottom line…

LinkedIn is for far more than networking.

Almost everyone in a niche industry is driven by the power of LinkedIn for networking, finding jobs, finding freelance gigs, or just keeping up with the pace of what’s new. Few of us realize that while LinkedIn is great for these things… it also offers advertising options that not many people know about, and not many people have tapped into yet.

You’re hitting the big fish at LinkedIn.

If you are marketing to a younger audience such as teenagers or clients with a lower income projection, LinkedIn might not be for your brand. However, LinkedIn is almost a breeding ground for not only more mature consumers, and everyone is a consumer, but also those who have influence and the money to spend on the items or services you have to share.

You are targeting making money on how others make money.

While Facebook is geared towards buying and interacting behaviors, LinkedIn helps you to target a new niche for your business. LinkedIn gives you a space where you can find an audience by looking at:

• Job title

• Company name and size

• Industry

• Skillsets

• The “big kahuna”

• Degree status

While that may seem way too pointed, hear us out… LinkedIn helps you to find the people who sign the checks for the products that entire companies, bases, and sister companies buy. Skill sets help you to pinpoint who might benefit from what you have to offer. The list goes on and on. The bottom line here… you can draw in an entirely new audience based on a new perspective.

Use tools that feel new and drive actual profit.

Most social platforms have the basics of marketing tools that we are all accustomed to benefiting from. However, LinkedIn has some unique features that can help you visit your audience in new ways.

One of our favorites is Sponsered InMail, which helps you to reach your targeted audience right in their direct message box. These have shown to have the same conversion of click-thru rates we see in email-based marketing - which are usually pretty high.

While we cannot give you a manual long enough to really set up a thorough LinkedIn marketing account, that's what we are here to do for you. The team at Next Step Social Communications have all the tools and knowledge to take care of all your LinkedIn marketing efforts.

As you go about your week, remember to look at things in a new way. Eye-level doesn’t always elevate us. The platforms we never notice… are often the ones that will take us higher.