THE ENGAGEMENT PUZZLE: PIECING TOGETHER YOUR UNIQUE STRATEGY FOR SOCIAL MEDIA SUCCESS
Your business is unique. So your strategy should also be unique to you, what it is you are offering, and what it is your audience wants. The one constant in social media success is a well-crafted social media strategy that is going to get you the end results you are looking for. No two strategies are the same, so you need to figure out what makes your social media uniquely yours. But how?
WHERE TO START
Social media strategy begins with having a comprehensive understanding of your brand, your goals, and your target audience. Who are you? What do you stand for? What are you hoping to achieve through social media? By answering these questions first, you can then create a clear roadmap for yourself.
And behind your social media strategy is your content strategy. This is where you decide what you are going to share and how you are going to share it. Your content has to align with your brand’s voice and values.
FOLLOW THESE STEPS TO NAIL DOWN YOUR STRATEGIES.
Identify your audience: Your audience should be at the core of your social media strategy. Everything you are doing is ultimately for them. So understanding their preferences, behaviors and pain points is going to allow you to tailor your content so that it resonates with them. The more you understand your audience, the more effectively you can create your content and know where to put it.
Platform selection: Each platform is different. They can vary between the different types of content they allow, and the different audiences that show up. So when it comes to your strategy, you need to know where your audience hangs out, and what they like to see on each platform. Strategies need to be platform specific. What works well with one, may not work as well on another. Here is a great blog post with some tips on how you can choose the best platforms for your business. And don’t be afraid to start small. You don’t have to be on every single platform out there. Just make sure to show up where your audience is showing up.
Be consistent and authentic: Regular posting and being consistent with posting helps to keep your audience engaged, and also shows that you are a reliable source who is dedicated to your business. It doesn’t really matter how frequently you post, as long as you are consistent in your posting so that your audience comes to know what to expect from you. Being authentic is also a top priority. It’s important your audience knows you and sees you as a trustworthy resource. So engage, listen to your audience, respond, and show them some personal and authentic glimpses of who you are.
Measure your efforts: If you aren’t measuring and tracking how things are performing, you can’t know if what you are doing is working or not. Use available analytics tools to measure the performance of your content. This way you can better tailor your strategy to your business and audience resulting in better engagement and ultimately more sales
So as you pull together your unique strategy for your business, remember that yours probably won’t look like everyone else's out there. When following the steps above, everyone’s outcome is going to be different. What matters though, is taking action by using the steps above to figure out the best strategy for you and your audience.
I know it’s not always easy. But we can help! If you need some guidance, let's talk and figure out the unique social media strategy that will take your business to the next level.